5 Free Certificates to Boost Your Resume

When starting fresh in your field, be it as a college student, a someone who decided to change careers, or whatever the reason, lack of experience on your resume can be a downer when trying to get experience. Finding ways to show recruiters and hiring professionals that you know what you're doing, and that you mean business. Certifications are a great way to do just that. Here are 5 free certifications you can get that will help boost your resume, and get you that interview.

Google Analytics is used by many companies to gather data about the traffic their website is bringing in and from where. This helps in many other aspects of the company, and knowing how to read those analytics can be a very beneficial skill to have in an employee. Through the Analytics Academy, you are able to learn how to analyze the data given, why you might need it, and what to do with that information. You are then able to an exam that, upon passing, gives you a certification that lasts a year.

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Google Ads has many certifications you can achieve, all relating to Search Engine Optimization, Google rankings, and how to use this information to make your company known. The certifications include Display, Search, Measurements, Video, Shopping ads, and Apps.

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Yes, another Google certification! This one allows you to learn about different aspects of marketing and Google: from Campaign Manager to Web Designer. This certificate is also supported by other certificates, such as the Google Creatives and the Search Ads, which is the same as the one mentioned above.

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SEMRush is a Search Engine Optimization, or SEO, tool to help you create an ad, blog post, article, etc. that will rank high on Google. SEMRush consists of several courses and certifications that teach about its platform, as well as SEO in general. Its a great starting point in learning SEO, and being certified in an SEO platform resonates well in today's job market.

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Social media seems to control the world these days. Not only is it beneficial to have a good personal social media, but businesses are expected to have personable and aesthetically pleasing accounts as well. HubSpot's Social Media Marketing helps teach about branding, brand loyalty, and attracting and keeping new customers.

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Google Skill Shop has more than just certification courses as well. There are courses on YouTube, Waze, Business, and Education.

HubSpot is full of free courses and certifications that might be helpful, as well. Some are designed for the HubSpot platform, while others are more general. Making use of HubSpot academy is a great way to show initiative by learning the most you can about all aspects of a company's workings.

LinkedIn Learning has tons of free courses on any type of topic. From mindfulness to presentations, you can search for any type of course in your given field, and there should be something there for you.